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Notes from the feed: TikTok Shop, retention, and the hooks that actually hold.

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23 Apr 2026 · 2 min · MC and MD

The Architecture of Attraction

Learn why the first 1.5 seconds of a TikTok can determine retention, and discover practical ways to improve hooks, watch time, and audience engagement.

Moth Hook shopfront with an open now neon sign

24 Apr 2026 · 2 min · MC

Boring is the New Viral: What’s Actually Winning on TikTok Shop

Discover the TikTok Shop trends, content formats, and product strategies brands can use to create stronger engagement and improve conversions in 2026.

27 Apr 2026 · 1 min · MD

Maximizing TikTok Retention: Strategies for Engaging Content

Use practical TikTok retention strategies to improve watch time, strengthen your opening hook, and create content that keeps viewers watching longer.